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Case Study

World Kitchen needed to analyze long-term demand data on a weekly basis that would allow them to optimize promotional events and provide fact-based, extensive brand scorecards to build volume for a...

White Paper

In The Demand Intelligence Universe Perspective Matters

News

4.22.13LumiData Hires Account Support Manager

Insight Series

Do You Have a Handle on Demand?

In a recent Harvard Business Review blog, Eddie Yoon points out an important distinction — demand and sales data are not the same. Yes, retail teams — for the most part — have realized the value of business intelligence (which is often called demand intelligence). But Yoon makes an interesting and important distinction. “Sales is what you buy. Demand is what you want. Growth comes from bringing the two together.”

SOLYS Highlights

Every 7 Days

  • 6.7.13May Sales Data

    The unseasonably cool weather this spring led to industry-wide discounts and promotions by retailers as they worked to clear their shelves of seasonal merchandise. Industry experts don't expect the higher rate of promotional activity to adversely affect margins because of retailers' new efforts to control costs. 

  • 5.29.13Amazon Eyes the Boomer Market

    Amazon is no stranger to getting ahead of consumer trends, so it should come as no surprise that Amazon has reacted quickly to new consumer data that shows Boomers are bucking once-accepted assumptions about this market. 

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