LumiData Helps Schering-Plough Utilize Demand Data for Supply Chain Optimization

Minneapolis, MN —  March 24, 2010 — Schering-Plough, a division of Merck, the second-largest pharmaceutical company in the world, has selected LumiData’s SOLYS demand intelligence software in an effort to gain better insight into consumer demand and optimized supply chain forecasting.

Schering-Plough, a global leader in the production of vaccines, biologic therapies, and consumer and animal products, has utilized SOLYS since November 2009. Ransom Stafford, President and CEO, LumiData, notes, “As a global leader in the healthcare market, it’s critical that Schering-Plough optimize its supply chain strategies and they’ve selected SOLYS to assist them in doing so. Further, Schering-Plough has a diverse selection of seasonal products. Seasonal forecasting can make or break a product’s performance. SOLYS’ data compilation, automated reporting and customized dashboards provide users with the tools they need to review historical demand data in order to better predict seasonal supply chain forecasts going forward.”

About LumiData.

LumiData is a demand intelligence specialist providing retail demand information that assists Fortune 1000 consumer goods companies to evolve their business strategies. LumiData’s combination of software dashboard applications, and client services creates easy-to-visualize demand planning solutions utilized to drive sales and marketing strategies that increase revenue, increase margins, enhance brand visibility and strengthen market positions. LumiData’s SOLYS is a comprehensive, adaptive software solution that delivers seamless and actionable point-of-sale information across downstream and upstream business functions — bridging the gap between data and decisions. LumiData is based in Minneapolis, Minnesota.