Seventh Generation Chooses LumiData’s Virtual Remote Delivery POS Software

Minneapolis, MN — January 13, 2012 — Seventh Generation, has selected LumiData’s Virtual Remote Demand (VRD) SOLYS demand intelligence software to gain greater insights into consumer profiles that match their environmentally-friendly product lines.

Ransom Stafford, President and CEO, LumiData, notes, “We’re increasingly seeing retailers rethink their consumer and store profiles — especially when it comes to green product offerings. Retailers realize that retail teams that perform in-depth POS data analysis can be a critical factor in discovering what stores within their chain represent new opportunities within the green market.” He adds, “Seventh Generation, a leading provider of environmentally conscious home and personal-care products, has been assigned such a task by a leading retailer. We did a working session with them using live data and they instantly were able to identify store clusters that would be priorities for their products. By cross referencing POS data, Seventh Generation will be able to offer environmentally friendly products to consumers in markets that might otherwise have been overlooked.”

About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

About LumiData
LumiData is a demand intelligence specialist providing retail demand information that assists Fortune 1000 consumer goods companies to evolve their business strategies. LumiData’s combination of software dashboard applications and client services creates easy-to-visualize demand planning solutions utilized to drive sales and marketing strategies that increase revenue, increase margins, enhance brand visibility and strengthen market positions. LumiData’s SOLYS is a comprehensive, adaptive software solution that delivers seamless and actionable point-of-sale information across downstream and upstream business functions — bridging the gap between data and decisions. LumiData is based in Minneapolis, Minnesota and has an office in Bentonville, Arkansas.