Category Management
Target's PFresh Success
Target is receiving kudos for its ability to successfully merge high-quality private label brands, competitive pricing, boutique and designer at-the-right-price offerings with — groceries. While many big-box retailers are stocking groceries in an effort to increase traffic, the PFresh Target format — which will be implemented in 1,100 stores by December 2012 — is receiving particular praise.
Mother Nature and Seasonality that Varies Across Different Retail Channels
While a majority of retailers focus their Black Friday promotions on the winter season, there are some retailers — like Home Depot or Lowe's — who may define their "big" Black Friday differently: in other words, one that occurs in spring.
Will the Internet Lead to the Demise of All Specialty Stores?
Do You Have SKUs on the Chopping Block?
As a recent article on Reuters stated, "U.S. stores have an identity crisis. The big ones want to be smaller, the small ones are getting bigger and all of them want to sell more food."
A Peek at Millenial Preferences
A recent article in Tailored News examines shifts in Millenial brand preferences. Hartman Group notes that two-thirds of Millennials are over 21 and the oldest are in their 30s, which makes them a force to be reckoned with — especially as brand ambassadors who don't hesistate to use social media to share their impressions.
Do You Agree with this Top 10 List of Category Management Mistakes?
In a recent article in CPG Matters, Bob Wong, Director of Category Leadership at Del Monte Foods provides his to 10 mistakes to avoid, while providing tips to improve your category performance.
Summer of Savings for Consumers Who Purchase Private Label Groceries
According to a recent piece in CPG Matters, a new pricing study conducted by the Private Label Manufacturers Association (PLMA) found that consumers could, on average, save more than 35% off their summer grocery bill by choosing retailer brands.
Who's Sharing Scan Data Now?
Walmart is. Who are they sharing it with? Outside research firms Nielsen and SymphonyIRI Group. Cindy Davis, executive vice president for global customer insights for Walmart notes, ""We plan to share our point-of-sale information to help us identify category growth opportunities sooner and collaborate with our manufacturer partners to develop more impactful customer-driven programs going forward."
Walmart Is Bringing “It” Back
A few months ago, Walmart started doing a little CPG housecleaning — eliminating SKUs in an effort to renovate its stores. But customers — especially those in rural areas — balked.
“Clutter” is in!
When the recession hit, most retailers went for the sparse, clean look. But now everyone from Best Buy and Dollar General to J.C. Penney and Wal-Mart are bringing back plenty of SKUs — and stacking them just about everywhere in an attempt to garner the interest — and dollars — of shoppers.
