Pricing
How Does Context Affect Consumer Purchase Decisions?
The “why” behind a visit to the store can make all the difference in the world when it comes to consumer purchasing decisions. If you’re at the store with a back-to-school list in hand you’ll certainly make different purchase decisions than when you’re just stopping in to pick up laundry detergent.
Target's PFresh Success
Target is receiving kudos for its ability to successfully merge high-quality private label brands, competitive pricing, boutique and designer at-the-right-price offerings with — groceries. While many big-box retailers are stocking groceries in an effort to increase traffic, the PFresh Target format — which will be implemented in 1,100 stores by December 2012 — is receiving particular praise.
March Sales Figures Better Than Expected
Here's a piece of good news. In March, retail sales gained .8 percent — industry insiders predicted a .3 gain. Overall, from January through March, sales gained 2.5 percent and this despite rising gas and grocery prices.
Are You Appealing to Millenial Women?
A new article in Adweek details recent consumer research that looks into the mind, preferences and tendencies of today's millenial woman (age 28-34). What did they find?
Price Versus Value
In a Transparent World, Is Low Pricing Enough?
Yes, a shopper's ability to pull up price comparisons from virtually anywhere have led to retailer price wars. But that level has also created other challenges for retailers — there's only so low (in price) you can go.
Testing Your POS Hunches and Backing Them Up with Data
How Far Does “Age” Get You?
A recent profile of Millenials had my mind churning — because of social media, digital platforms, POS & shopper loyalty data, and online shopping retailers and suppliers have a lot more opportunity to get a glimpse into how consumers think.
A Peek at Millenial Preferences
A recent article in Tailored News examines shifts in Millenial brand preferences. Hartman Group notes that two-thirds of Millennials are over 21 and the oldest are in their 30s, which makes them a force to be reckoned with — especially as brand ambassadors who don't hesistate to use social media to share their impressions.
Higher Paid Chinese Workforce Could Lead to Rise in Imported Goods
A new article in the Wall Street Journal reports that the price of goods imported to the U.S. is on the rise — an effect of global workforce changes.
