Promotions
How Does Context Affect Consumer Purchase Decisions?
The “why” behind a visit to the store can make all the difference in the world when it comes to consumer purchasing decisions. If you’re at the store with a back-to-school list in hand you’ll certainly make different purchase decisions than when you’re just stopping in to pick up laundry detergent.
Target's PFresh Success
Target is receiving kudos for its ability to successfully merge high-quality private label brands, competitive pricing, boutique and designer at-the-right-price offerings with — groceries. While many big-box retailers are stocking groceries in an effort to increase traffic, the PFresh Target format — which will be implemented in 1,100 stores by December 2012 — is receiving particular praise.
Mother Nature and Seasonality that Varies Across Different Retail Channels
While a majority of retailers focus their Black Friday promotions on the winter season, there are some retailers — like Home Depot or Lowe's — who may define their "big" Black Friday differently: in other words, one that occurs in spring.
Easter Spending Expected to Rise
According to the NRF's Easter spending survey, Americans will spendan average of $145.28 on Easter goodies — clothing, candy, decorations, food. That's an 11% jump from last year's average of $131.04.
Are You Appealing to Millenial Women?
A new article in Adweek details recent consumer research that looks into the mind, preferences and tendencies of today's millenial woman (age 28-34). What did they find?
In a Transparent World, Is Low Pricing Enough?
Yes, a shopper's ability to pull up price comparisons from virtually anywhere have led to retailer price wars. But that level has also created other challenges for retailers — there's only so low (in price) you can go.
Promotional Pricing Yields Higher Revenues for Grocers
According to a new study by the Stanford Graduate School of Business, promotional pricing leads to higher revenues than everyday low pricing (EDLP) strategies that grocers adopted in response to stores like Wal-Mart and Sam's Club.
Will the Internet Lead to the Demise of All Specialty Stores?
Testing Your POS Hunches and Backing Them Up with Data
And the Top 10 Holiday Trends Are....
The NRF recently released its Top Ten Holiday Trends for 2011. It should come as no surprise that price is a heavy focus. Nor should it surprise you (if you've been following our blogs and Facebook posts) that plenty of major retailers are hosting pre-Black-Friday promotions.
