Insight Series
LumiData's Insight Series keeps you current with consumer product industry trends and innovative ways to use your downstream data.
We're sure you'll find our Insight Series to be very illuminating – offering you monthly perspectives, new techniques and best practices about how to leverage downstream data to your advantage. Each issue will help you become more productive, contribute more value to your organization and collaborate more effectively with your consumer goods retailer partner.
Visit each month for a new Insight – or sign up to have the Insight Series automatically delivered to your inbox each month.
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With more point-of-sale data at hand, retailers are moving beyond target markets and getting wise to buyer personas -a deeper understanding of customers based on characteristics such as gender, occupation, income, marital, parental or employment status...
MoreAs we examined last time, you've started to think beyond your aisle. You're utilizing either independent market research or market basket analysis to garner the shopper's point of view. And you have a new planogram in hand. Now what? How do you convince your retailer to initiate the planogram?
MoreAs category manager, you're charged with growing volume across brands and faced with ever-growing reams of demand data. It's pretty easy to get stuck in a rut, looking at the same data and using "tried and true" planograms. But stagnant planning can mean stagnant sales...
MoreInventory management is important to the availability of working capital, maintaining consumer satisfaction, optimizing inventory turnover, and ensuring good margins on sales. However, Aberdeen Research found that 70% of retailers rate themselves average or below average on their inventory management processes...
MoreInstock Monitoring — Stop squandering sales opportunities and stay on top of your inventory position
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One of the challenges to growing your business is convincing retailers to introduce what's new –especially when they're comfortable with what they think "works"...
MoreYour recent promotional event was a success—wasn't it? If you're only looking at POS data for the specific items included in that event...
MoreWeakening consumer confidence is exacting its toll on retailers and suppliers who must respond to this decrease in sales volume....
MoreA clear separation is evolving between consumer goods sales teams. Guess who's getting ahead....
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