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LumiData Helps Maples Industries Utilize Demand Data to Target Consumer Preferences Minneapolis, MN — December 21, 2009
Maples Industries, the country's leading bath and accent rug manufacturer, has selected LumiData's SOLYS demand intelligence software in an effort to better assess consumer demand at the point-of-purchase.
Ransom Stafford, President and CEO, LumiData, notes, "Maples has been around since 1938 -a key to their resiliency has been the ability to reassess consumer demand and bring products to market that meet those needs." Continues Stafford, "As an example, in the last two years, Maples has worked very hard on its sustainability initiatives and has offered new collections to meet consumer demand for sustainable products. Now, Maples has identified an opportunity -with SOLYS -to get ahead of consumer trends by better utilizing and understanding consumer demand data. With SOLYS, they can see specifically which product patterns, colors and styles are favored and adjust their production and inventory as needed."
Maples is utilizing SOLYS for its key retail teams.
Reckitt Benckiser Expands Its Use of LumiData's Demand Intelligence Software Solution
Minneapolis, MN — December 21, 2009
Reckitt Benckiser, a world leader in household, health and personal care products, has expanded its retail team use of LumiData's demand intelligence solution -SOLYS. SOLYS has been utilized by Reckitt's Target team for over seven years and will now be utilized by the Kmart team as well.
"Reckitt Benckiser has some of the most recognizable brands on the planet -such as Finish, Lysol, Woolite, Calgon, Airwick, Mucinex, Clearasil, and French's notes Ransom Stafford, President and CEO, LumiData. "They're a global leader because they pay attention to consumer demand as it is happening. Their Target team has had terrific results with SOLYS -it's boosted their consumer insights and revenue. They saw an opportunity to integrate SOLYS software with the Kmart team without having to add headcount to the team, so they elected to move forward with the installation."
Reckitt Benckiser is headquartered in the United Kingdom and has operations in 60 countries and sales in over 180 countries.