LumiData Announces New Dir.of Nat'l Accounts

Media Contact:
Michelle Rothmeyer
Senior Public Relations Specialist
TMA+Peritus 715.849.4200
mrothmeyer@tmaperitus.com

Minneapolis, MN — November 30, 2009

LumiData, a demand intelligence specialist providing upstream and downstream retail information for consumer goods companies, announces the appointment of Bob McCloskey as Director of National Accounts."As interest in business intelligence grows, we have experienced significant growth in the demand for our SOLYS demand intelligence solution," notes Ransom Stafford, President and CEO, LumiData. "The recession has really increased the focus on supply chain and inventory management issues - both are key determinants for economic expansion. New clients are looking to us to provide an incremental software solution that can provide them with immediate wins at the retail-team POS level - to identify immediate supply chain challenges that they can proactively address. And existing clients, with those wins under their belt, are expanding their use of SOLYS horizontally- across several retail teams - and vertically, to the c-level. For that reason, we chose Bob McCloskey. He has nearly 30 years of experience in retail and consumer goods manufacturing. He has keen insights and expertise for addressing the needs of Fortune 1000 c-level executives and has extensive experience in supply chain issues. He is exactly what our potential and existing clients need."As Director of National Accounts, Bob will be responsible for increasing LumiData's capacity to market LumiData's SOLYS demand management intelligence solution to Fortune 1000 consumer goods companies. During the past 30 years, Bob has served in a variety of sales, consulting and managerial positions - with the responsibility of providing supply chain optimization, demand planning, retail analytics, trade and promotion management, and business intelligence solutions to the retail, process manufacturing, distribution, and logistics supply chain sectors of the consumer goods manufacturing industry.McCloskey earned a Bachelor of Science, with a major in Economics, from the University of Kentucky.

About LumiData.

LumiData is a demand intelligence specialist providing retail demand information that assists Fortune 1000 consumer goods companies to evolve their business strategies. LumiData's combination of software dashboard applications, and client services creates easy-to-visualize demand planning solutions utilized to drive sales and marketing strategies that increase revenue, increase margins, enhance brand visibility and strengthen market positions. LumiData's SOLYS is a comprehensive, adaptive software solution that delivers seamless and actionable point-of-sale information across downstream and upstream business functions - bridging the gap between data and decisions.