LumiData Launches Insight Series
"There's one commonality across all business functions in a consumer goods company—be it executives, team leaders, IT directors, supply chain managers, or account and category managers—people want to be shown innovative ways of using their retail demand data to solve business challenges," explains Ransom Stafford, President and CEO, LumiData.
In response to this industry-wide need, LumiData—a demand intelligence specialist providing retail demand information for consumer goods companies—announces the launch of the Insight Series, a monthly e-newsletter that examines current trends in retail demand data analysis and illuminates innovative demand strategies. Scott Johnston, Account Support Manager, LumiData, will author the Insight Series.
"Scott is an invaluable resource to our clients on a day-to-day business who helps drive our customers down paths they haven't thought of before when it comes to retail demand information," adds Stafford. "We've listened to our clients—they respect Scott as a resource. And they've specifically requested a short and insightful e-newsletter that will show them where the industry is headed, what challenges the industry faces, and how they can use retail information to face them."
Johnston currently supports over 30 account teams across several retail environments, performs case driven training and consulting, and hosts user group sessions with LumiData SOLYS users.
"The Insight Series is a natural extension of Scott's talents," concludes Stafford. Adds Johnston, "Our clients are very taxed for time. They simply don't have the resources to monitor retail demand industry trends to discover what will be most beneficial to them going forward. And our clients have an endless supply of professional curiosity—‘How can I better communicate with my retailer?' ‘What information is most important and useful?' The Insight Series will provide them with the concise insights they need."
Johnston earned a B.A. in Finance from the University of Wisconsin, Madison, and was a merchandising inventory manager with Target prior to joining LumiData.
About LumiData.
LumiData is a demand intelligence specialist providing retail demand information that assists Fortune 1000 consumer goods companies to evolve their business strategies. LumiData's combination of software applications and client services creates demand planning solutions utilized to drive sales and marketing strategies that increase revenue, increase margins, enhance brand visibility and strengthen market positions. LumiData's SOLYS is a comprehensive, adaptive software solution that delivers seamless and actionable point-of-sale information across downstream and upstream business functions—bridging the gap between data and decisions.