LumiData Launches New Website
Minneapolis, MN—December 5, 2008
LumiData, a demand intelligence specialist providing retail demand software solutions for consumer goods companies, announces the launch of its newly reengineered website—www.lumidata.com.
"We've taken a whole new approach in recreating our online presence," notes Ransom Stafford, President and CEO, LumiData. "Our clients are very strapped for time and need answers now—so we have redesigned the site to be as streamlined as possible. Users can immediately access the information they need most by following the user-defined paths we have constructed for them. This puts them in touch with how our SOLYS demand data software specifically helps consumer products goods manufacturers compete strategically."
The new LumiData website architecture directs members of CPG sales organizations—sales executives, team leads, account managers, category managers and supply chain managers—to specific web pages that offer information and experiences most relevant to the roles they play in their company.
"Every member of a CPG team who visits the site learns how to leverage our product—specific to their job role—in order to help their companies compete more effectively," Stafford continues. "And each member learns how to quickly apply SOLYS demand data to forecasting, planning and decision-making."
Visitors to the new site also have access to the SOLYS Insight Series-monthly articles that focus on current industry trends and innovative ways to use downstream data-and the archive of LumiData webinars and podcasts. Members of the media now have immediate access to LumiData's digital pressroom to pick up the latest press releases and company background materials.
"We plan to continually freshen the site with meaningful content," says Lisa Geer, LumiData's Vice President of Marketing. "Our short term website objectives are to feature SOLYS solution demonstrations and to leverage Web 2.0 social media applications to create and sustain interaction with and between site visitors and users."
To participate in the new online experience, visit www.lumidata.com.
About LumiData.
LumiData is a demand intelligence specialist providing retail demand information that assists Fortune 1000 consumer goods companies to evolve their business strategies. LumiData's combination of software applications and client services creates demand planning solutions utilized to drive sales and marketing strategies that increase revenue, increase margins, enhance brand visibility and strengthen market positions. LumiData's SOLYS is a comprehensive, adaptive software solution that delivers seamless and actionable point-of-sale information across downstream and upstream business functions—bridging the gap between data and decisions.