Malt-O-Meal Partners with LumiData

Malt-O-Meal Partners with LumiData for Demand Data Intelligence Solution

Minneapolis, MN—May 28, 2009

LumiData, a demand intelligence specialist providing upstream and downstream retail information for consumer goods companies, announces that Malt-O-Meal has selected LumiData's SOLYS software as its demand data solution.

Therese Kistler, Manager Consumer Insights for Malt-O-Meal was tasked with finding a data management product. "We researched all the available demand data products available and when we compared them end-to-end, we found that SOLYS was the gold standard for our Target team. Having compared SOLYS to all the other tools, it wasn't a hard decision for us." She continues, "Our account managers use SOLYS on a daily basis and have already had some early wins. SOLYS makes it very simple for us to identify and understand what drives consumer behavior at the shelf. At the same time, it provides us with the scan data and insights we need to effectively manage the category."

Janine Wilke, Supply Chain Analyst for Malt-O-Meal, adds, "SOLYS has already proved very useful. Previously, we spent a lot of time pulling data and putting it into spreadsheets. With SOLYS we've been able to provide reports, information and opportunities to our retailers in much less time. We now have the ability to group stores by volume – we can give a business analyst a separate scorecard for high-volume stores and then the business analyst can tailor orders specifically for those store groups."

Wilke continues, "We've also found the distribution center data useful. SOLYS allows us to identify problematic distribution center issues – even allowing us to drill down to distribution data for a specific item. Overall, SOLYS allows us to be pro-active rather than reactive – we're able to fix what's wrong now and then still have the time to look ahead. By providing a continuous flow of information to our retailers, we help them make data-driven decisions – that puts us in good stead with our retailers."

LumiData's SOLYS software solution delivers seamless and actionable point-of-sale information to all members of the consumer goods sales team – downstream and upstream business functions. Nimble, comprehensive, and flexible, SOLYS is designed to work –and communicate – with any retailer organization and with a diverse array of data sources and formats. With the SOLYS solution, a consumer goods organization can quickly identify issues and opportunities, share their insights with retailers, and effectively address evolving trends in consumer demand.

"Malt-O-Meal has been an established brand for nearly 100 years – that alone is testament to the company's ability to meet ever-changing consumer demands," explains Ransom Stafford, President and CEO, LumiData. "Going forward, SOLYS will assist Malt-O-Meal by providing their teams with insights not only into consumer purchasing patterns evidenced by demand data, but will help them align their marketing, research and development, and supply chain strategies based upon the insights SOLYS provides them."

About LumiData. 

LumiData is a demand intelligence specialist providing retail demand information that assists Fortune 1000 consumer goods companies to evolve their business strategies. LumiData's combination of software applications and client services creates demand planning solutions utilized to drive sales and marketing strategies that increase revenue, increase margins, enhance brand visibility and strengthen market positions. LumiData's SOLYS is a comprehensive, adaptive software solution that delivers seamless and actionable point-of-sale information across downstream and upstream business functions – bridging the gap between data and decisions.

About Malt-O-Meal. 

Malt-O-Meal's history of consistent quality and service is a tradition since 1919. Founded by John S. Campbell, Malt-O-Meal® originally manufactured hot wheat cereal. In 1965, the company introduced its first ready-to-eat cereals. Today, the company manufactures three varieties of hot wheat cereal and many varieties of ready-to-eat cereal.