Reckitt Benckiser Expands Its Use of SOLYS

Media Contact:Michelle Rothmeyer
Senior Public Relations Specialist
TMA+Peritus  715.849.4200
mrothmeyer@tmaperitus.com

Minneapolis, MN — December 21, 2009

Reckitt Benckiser, a world leader in household, health and personal care products, has expanded its retail team use of LumiData's demand intelligence solution — SOLYS. SOLYS has been utilized by Reckitt's Target team for over seven years and will now be utilized by the Kmart team as well.

"Reckitt Benckiser has some of the most recognizable brands on the planet — such as Finish, Lysol, Woolite, Calgon, Airwick, Mucinex, Clearasil, and French's notes Ransom Stafford, President and CEO, LumiData. "They're a global leader because they pay attention to consumer demand as it is happening. Their Target team has had terrific results with SOLYS — it's boosted their consumer insights and revenue. They saw an opportunity to integrate SOLYS software with the Kmart team without having to add headcount to the team, so they elected to move forward with the installation."

Reckitt Benckiser is headquartered in the United Kingdom and has operations in 60 countries and sales in over 180 countries.



About LumiData.

LumiData is a demand intelligence specialist providing retail demand information that assists Fortune 1000 consumer goods companies to evolve their business strategies. LumiData's combination of software applications and client services creates demand planning solutions utilized to drive sales and marketing strategies that increase revenue, increase margins, enhance brand visibility and strengthen market positions. LumiData's SOLYS is a comprehensive, adaptive software solution that delivers seamless and actionable point-of-sale information across downstream and upstream business functions — bridging the gap between data and decisions.