Insight Series

Keep Current with CPG Trends and Innovative Ways to Use Your Upstream and Downstream Data.

We're sure you'll find our Insight Series to be very illuminating – offering you monthly perspectives, new techniques and best practices about how to leverage downstream data to your advantage. Each issue will help you become more productive, contribute more value to your organization and collaborate more effectively with your consumer goods retailer partner.

Visit each month for a new Insight.

Balancing New SKUs
Bringing It All Together for the Consumer — Shopper Solution Events
Bulking Up – What Demand Data Can Reveal About Target’s “The Great Save”
Category Creativity – Thinking Outside the Aisle.
Create Dialogue, Not Schisms in Your Sales Teams
Customers Can't Buy What's Not There
Head in the Cloud?
How to Compete in the Private Label Universe
Importance of Store-level POS Data
Instock Troubleshooting — Improving Your Forecast Accuracy and Inventory Optimization
Leveraging Data in a Down Economy
Measuring the Buzz Factor
Must Arrive By Dates — Demand Forecasting is the Key
Negotiating the “New Normal” – Paycheck Cycle Spending
Planograms That Build Volume — Test, Then Tweak, Then Roll It Out.
Post-Winter Holiday Seasonal Analysis
Private Label Keeps Growing
Spring Clean Your Demand Intelligence Reports
Stop Squandering Sales Opportunities — Stay on Top of Your Inventory Position
Store Personas: Using Demand Data to Match Your Products to Your People.
To Celebrity Endorse or Not? That is the Question.
Top 10 POS Data Insights to Look At
True Incrementality — Understanding the Full Implications of Promotional Events
Weathering Promotions
Woo Mission Shoppers
“My Chihuahua Bites.” Identifying Sleeper Products That Boost Consumer Morale and CPG Sales.

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Keep Current with CPG Trends and Innovative Ways to Use Your Upstream and Downstream Data.