What the Customer Wants, the Customer Gets - Harnessing the Power of Downstream Data.
Companies want to become demand-driven and use retail data to drive their supply chain response. However, it is not as easy as just connecting point of sale data to a demand planning application. In this webinar, we outline the steps you can take to leverage your data and improve your ability to respond to both retailer and consumer demands, by better managing inventory, promotions, category optimization, and product launch strategies.
Panelist: Lora Cecere, Vice President, Consumer Products for AMR Research
Recording date: Tuesday, November 18, 2008 12:00 pm
Duration: 44 minutes
